We measure whether the move landed.
IDØ started from a frustration every founder knows: you can see that a competitor shipped, but you have no idea whether it worked. Press releases are loud. Adoption is quiet. We built an engine to measure the quiet part.
The name.
The Ø in IDØ is a black hole — the point where everything observable about a company gets pulled in, compressed, and turned into a single measurable signal. Launches, hiring, pricing, press, the reactions: all of it collapses to one question with a number attached. Did it land?
Activity is not impact.
The market is drowning in feeds that tell you what shipped. Almost none tell you whether anyone cared. We built the whole engine around the second question, because it's the only one that changes a decision.
No hallucinations in the loop.
No language model sits in the path that produces a score. Scoring is deterministic and versioned. LLMs only ever write the human-readable summary on top of numbers that already exist and can be audited.
Cite or it doesn't ship.
Every signal links back to a public URL and a timestamp. If you can't verify a claim in ten seconds, it has no business in your competitive brief.
Read-only, always.
We never notify a company that it's being watched. No follows, no view receipts. Competitive research should stay on your side of the firewall.